Australia’s Rosemount Estate wines has signed a one-year exclusive wine partnership with the famous (and infamous) Chef Gordon Ramsay. The 45-year-old Ramsay, of course, is known for his F-bombs (he has British cooking TV shows — one is called “F,” another is “Boiling Point” ) and for his notorious outbursts on his competitive cooking and reality TV shows, like “Hell’s Kitchen,” where he is decidedly not a nice guy, which is part act and part fact. An article in The New Yorker last year painted him as enfant terrible and as a culinary savant, whose rough and tumble “in your face” footballer attitude, like some tough out of London’s ghettos, spoke volumes about him. After a prodigious New York opening, his restaurant, “Gordon Ramsay at the London,” has had continued success, as have all his many global restaurants. Ramsay, nonetheless, should be known as being one of three chefs to earn 12 Michelin Stars for three restaurants in London. Ramsay rightfully is in the ranks of great chefs like Alain Ducasse and Joel Robuchon, also owners of three-star Michelin restaurants. Put aside Ramsay’s mask and you have an exacting and intuitive genius of the kitchen. Rosemount Wines plans to capitalize on both Ramsay faces, and the chef is eager to participate: “It’s a fantastic program,” and “[I] intend to light up the entire wine category.” He no doubt will, with Ramsay’s two faces he can easily be an unpretentious lout and wine expert. Besides, the wine category as a whole needs a jolt to revive sagging sales. Chef Ramsay may be just the man. Rosemount winemaker Matt Koch is very comfortable with the relationship: “There’s a wonderful synergy between Rosemount Estate and Chef Gordon Ramsay, and we know the chef has impeccably high standards, as we have the utmost in quality.” As part of the agreement, Rosemount Estate will be featured prominently on “Hell’s Kitchen” Season Seven (the wines have already premiered on Season Six last July). To coincide with the various airings, Rosemount is running a comprehensive and highly successful national campaign featuring in-store wine and food pairing suggested by Ramsay. ITV studios, which produced the program, see this as “an extension of the ‘Hell’s Kitchen’ brand that puts Gordon and the series in very serious company, and the hope is that an enduring relationship between Gordon, our company, and Rosemount Estate” will continue. Rosemount Estate, one of Australia’s important wineries, is usually credited with being the first to bring serious Aussie wines to these shores. For the last two decades Rosemount has produced an especially classy Shiraz, which has been featured several times in QRW.